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Myths About Cold Email: No, It’s Not the Same Thing as Spam

By 2023, email marketing revenue is projected to reach almost $11 billion, and one of the most significant factors in the rise in email marketing is cold emailing.      Dreadful, dreadful cold emails. But...

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January 25, 2023

How to Write Genuine Cold Emails That Won’t Get Marked as Spam

Are you struggling to increase your email open rates? You’re not alone.      Many businesses invest heavily in cold email campaigns, only to be...

January 24, 2023

How Do You Personalize a Large Cold Email Campaign? Is it Even Possible?

If there’s one thing salespeople will tell you regarding cold email outreach, it’s that it demands quantity. You can’t simply send 5 to 10 emails...

January 23, 2023

The Worst Cold Email Mistake We See Over and Over Again—Don’t Fall Victim to This!

We’ve all read those “ultimate guides” that tell us how to write cold emails. They usually say you should write well, meet the recipient on...

January 19, 2023

How to Fix Your Email Deliverability and Launch a Stellar Cold Email Campaign

Ever sent a hundred cold emails and received zero replies? It’s the pits.     One reason for the crickets you’re hearing is probably your...

January 17, 2023

LinkedIn or Cold Email: Which Cold Outreach Strategy Should You Bother With?

Cold outreach is one of the oldest and longest-standing methods of reaching possible clients, and LinkedIn and cold emails are two of the most-used strategies...

January 17, 2023

Is There Really A Cold Outreach Recipe That Works For Everyone?

Everyone wants a recipe for success. And when it comes to cold outreach, the question we get most often is, “Is there a recipe that...

December 20, 2022

Optimizing Your B2C Outbound Sales Contact Center Ops for Maximum Conversions

As customers, we’ve all had those cold calls we want to hang up the second we realize it’s a sales pitch. Of course, none of...

Email Marketing

July 18, 2022

Optimizing Email Marketing to Boost Organic Traffic

Email marketing is a form of direct marketing that uses email to communicate a commercial message to a target audience. In its broadest sense, every...

Writing

October 27, 2022

What Are the Types of Copywriting & How Does It Help Your Business Thrive?

What if I told you the first microwave was invented in 1945 to reanimate frozen hamsters? And not just that, it was discovered 2 years...

October 19, 2022

What Are B2C Sales And How Are They Different From B2B?

As the famous businessman, Michael Scott, once said, “People will never be replaced by machines. In the end, life and business are about human connections.”...

Email Marketing

November 2, 2022

9 Best Subject Lines & Tips for Cold Email to Inspire Your Email Strategy

Want to know a secret to cold emails? Well, it’s far more simple than you might think.     But the best cold emails are...

Scale

November 14, 2022

6 Examples of Outbound Marketing that will Never Go out of Style

Knock knock.     I promise it’s not a joke.     It’s actually my daughter selling Girl Guide cookies at your door. And the...

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