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10 Tips for Hiring Cold Outreach Services for Your Biz

January 4, 2023

Sending out cold emails is a great way to increase leads and sales for your business, but crafting the perfect cold email can be tricky.



You have to consider many things to generate leads and convert them to paying customers. For example, you have to worry about the email copy, what products or services you’re offering, and whether your target market will actually be interested in what you have to say.



This is where cold outreach services come in. These agencies can help take the guesswork out of cold email campaigns so you can focus on running your business.



But with so many cold email agencies, how do you know which is right for your business? Here are our 10 tips to help you:



1. Define Your Goals and Objectives


Before you start shopping around for cold outreach services, it’s important to know what your goals and objectives are. For example, what are you hoping to achieve with cold emailing?


  • Are you looking to generate more leads?
  • Increase sales?
  • Promote a new product or service?


 Once you know what your goals are, you can narrow down your search for cold outreach services.



2. Know Your Target Market


It’s vital that you know and understand your target market. It’s unreasonable for start-ups that are less than 6 months old to hire a cold email agency because you don’t have a concrete idea of your buyer persona.



Knowing your buyer persona means knowing who is buying your products or services. For example:


  • Are your buyers coming from the same industry?
  • Do they have similar budgets?
  • Are they located in one area?


Not having a solid idea of who your target market is will only cause more problems along the way. Because for your cold outreach to generate qualified results, the cold email agency should know exactly who to target. Otherwise, you will only be wasting money because you will not have the right leads.



Of course, if you really can’t identify who your target market is, the cold agency can do this for you, but it will only require more time and money.



3. Do Your Research


Make sure to research and read reviews about cold outreach agencies before you hire one. There are a lot of great agencies out there, but there are also some that aren’t so great. You don’t want to waste your time or money on an agency that doesn’t deliver results.



One way to do your research is to look for case studies or testimonials from past clients. This will give you a good idea of what the cold email agency is capable of and whether they are a good fit for your business.



4. Set a Budget


Before you start looking for cold outreach services, you need to set a budget. How much are you willing to spend on cold emailing?



Keep in mind that cold emailing is an investment and, like all investments, there is always a risk involved. So, if you’re not comfortable spending a lot of money on cold emailing, maybe it’s not the right time for your business.



5. Consider the Services Offered


When you’re looking at different cold outreach agencies, make sure to compare the services they offer. Some agencies might provide more services than others, so finding one that meets all your needs is crucial.



Some common services offered by cold outreach agencies include: 


  • Email copywriting
  • List building
  • Lead generation
  • Email automation


6. Look at Their Portfolio


When considering different cold outreach agencies, look at their portfolio to see what kind of work they’ve done in the past. You want to hire an agency that has a lot of experience with the industry you’re in and the type of customers you’re targeting.



Some ways you can do this are by:


  • Asking for case studies or testimonials
  • Checking out their website and blog
  • Looking at their social media profiles


Doing so will give you a good idea of their style and whether they fit your business well.



7. Check Their References


A great way to find out if an agency is right for you is to ask for references from past clients. This will give you a first-hand account of what it’s like working with them and whether they delivered on their promises.


  • Were they able to achieve high conversion rates?
  • Were they able to get a high number of potential clients?
  • Were they able to complete numerous successful cold email outreach campaigns?


If the agency is unwilling to provide references, that’s a red flag, and you should move on to someone else. Also, if the agency has significantly negative reviews, that’s another sign that they’re not the right fit for you.



8. Ask Questions


Don’t be afraid to ask questions when interviewing for cold outreach services. This is your opportunity to get all the information you need to make an informed decision. Some questions you might want to ask include:


  • How do they determine who is a good client and who is a passive client?
  • What kind of results have they been able to achieve for their clients?
  • Do they offer any guarantees?
  • What’s included in their pricing?
  • How do they ensure a high response rate?


It’s important that the agency can answer these questions and remain transparent with you. You need to know what kind of results you can expect and how the cold email agency plans on achieving those results.



If an agency is not transparent about its process, then it’s probably best to avoid working with them.



9. Ask for a Free Trial


Some cold outreach agencies offer free trials so you can test out their services before you commit to anything. This is a great way to see if the agency is a good fit for your business and if they can deliver on their promises.



Keep in mind that not all cold email agencies offer free trials, so this might not be an option. But if it is, it’s definitely worth considering.



10. Compare Prices


Finally, once you’ve considered all the factors above, it’s time to start comparing prices. Different cold outreach agencies will charge different prices for their services, so it’s important to find one that fits your budget.



Don’t just go with the cheapest cold email agency, though. Make sure also to consider the quality of their services and whether they are a good fit for your business.



Take Your Business to the Next Level


Hiring a cold outreach agency is a big decision. But if you take the time to do your research and compare different agencies, you’re sure to find one that meets all your needs. And that can help you take your business to the next level.



Need help scaling up your business through cold emails? ScaleUpSales is ready to be your partner to success. Contact us today!