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March 9, 2023
When was the last time you clicked Google’s second SERP?
Only 0.63% of users click on the second search engine results page. That’s nearly no one—which means if your business website doesn’t appear on the first page, your online brand is practically nonexistent.
But you can’t leave it up to inexperienced copywriters or AI if you expect to optimize your content to leverage your reach and increase ROI. Professional SEO copywriters are integral to ranking well on SERPs, increasing your business’s online presence, and driving sales with organic traffic.
In this article, we cover how relying on SEO-trained writers can improve your online presence and help drive the success of your business.
According to Moz, writing for search engines and your target audience is a delicate balance and professional SEO copywriters are trained to strike it.
Here are six advantages of investing in SEO copywriting services:
One of the primary benefits of relying on SEO copywriting services to drive content creation is that it’s a valuable investment that generates lasting results in a business’s growth.
Writing SEO-friendly copy isn’t a walk in the park—you’ve got to keep up with the constant algorithm changes and optimize content to day-over-day rankings to stay relevant in search results. And, while you can learn online how to do SEO yourself, the time it takes to learn and see valuable results racks up and can drive valuable resources away from other pressing tasks.
Relying on professional SEO writers to take charge of content generation frees up teams to work on other tasks, so nothing slips through the cracks.
SEO copywriting experts offer valuable knowledge and skill, ensuring your content is optimized for your target audience and to search engine analytics. The success of your business is based on owning credibility as an authoritative source in your field, and SEO pros ensure your website content communicates the weight you pull, both to potential clients and to the bots.
Professional SEO copywriters are trained to improve SERP rankings by considering various factors, including:
SEO drives 1,000% more traffic than organic social media, which means you’re more likely to get customers when your website is SEO-optimized.
SEO copywriters use the right keywords to help your content appear in search engine results, providing more visibility for potential buyers. They also know how to craft compelling copy that speaks directly to the target audience and drives them to take action, such as by purchasing or signing up for a newsletter.
Technically, SEO copywriters help increase the conversion rate on your website and ultimately increase your overall sales.
For example, you may have a professional window cleaning business in Ohio, but if your content isn’t optimized to web analytics, potential clients may have to search through multiple Google results pages to find your listing—and they probably won’t.
But with optimized content, your business could appear on the first results pages, resulting in more potential clients visiting and spending time on your site and likely contacting you for services.
Another benefit of working with an SEO copywriting service is that it can help you to build trust and credibility with your target audience. For people to buy from you or use your services, they need to trust that you know what you’re doing and that you’re an expert in your field.
By providing well-written, informative content on your website, you can show potential customers that you’re an authority figure they can trust, listen to, and follow (which is key!).
Asserting yourself as a reliable source of information helps your website stand out amongst the rest of the SERPs, improving your relevancy and authority in the field.
In addition to increased traffic and brand awareness, hiring SEO copywriting services can improve customer engagement on your website.
SEO copywriters understand what makes a piece of content engage specific readers. They use appropriate keywords and persuasive language that grabs the attention of potential customers, resulting in better customer engagement on your website and blog. Engaging leads can eventually lead to more conversions as customers become more invested in your offerings.
SEO copywriters can also provide insights into what content works for your business and which topics you should focus on in the future.
By studying your website analytics, they learn which keywords bring more traffic to your website and which pieces of content perform best. They understand what customers want when visiting your website and provide valuable and nuanced content suggestions to improve customer reach and your overall business growth.
Working with SEO copywriting experts enables you to open the door to increase organic website traffic, conversions, and sales for your business. Doing so, you’ll offer valuable insights that’ll shape your content marketing strategy and drive success for your company.
You won’t have to learn it yourself if you can hire professionals to do it for you—and perfectly, at that.
Get in touch with our professional SEO copywriters at ScaleUpSales. We know exactly what you need and how to achieve them—in weeks instead of years.