5 Types of Email Marketing Campaigns (And Which One to Choose Based on Goals)
Email marketing is the crème de la crème if you’re looking for the marketing channel with the highest ROI—with a 4000% return on average. ...
January 24, 2023
If there’s one thing salespeople will tell you regarding cold email outreach, it’s that it demands quantity. You can’t simply send 5 to 10 emails a day and assume to land a golden connection.
You’ll need to send dozens, if not hundreds, of cold messages every day. But there’s a catch: Mass-emailing gets the job done, but impersonal emails don’t get opened or generate conversions.
But how in the world can you personalize a thousand or more cold emails?
Cold email personalization at scale brings up problems that are difficult to resolve if you don’t get your ducks in a row. In a nutshell, mailbox services are quick to penalize but slow to forgive.
So here are 4 ways to personalize a huge cold email campaign without exhausting yourself:
As your business and email campaign list expand, you’ll be tempted to still email every single one. But today’s businesses that reach 2, 4, or even 6 million emails per month will tell you—technological advances are already spectacular at keeping users engaged and satisfied, saving you precious time.
Engaging on a personal level influences your bottom line these days, and technology tools personalize cold messages and campaign timing at scale without losing unique voice and quality of service.
If your contacts list were short, having two IP addresses that handle your transactional emails and your marketing messages would be acceptable. But having merely two IPs doesn’t work when you get into the millions—advertising emails can influence the quality and deliverability of transactional emails when they are sent from the same IP address.
Consider win-back campaigns: These communications often have poor engagement rates since their target audience is already mostly unengaged. As a result, you may not want to send them from the same IP address as a Cyber Monday sales campaign, for example, since the poor interaction from the win-back email may interfere with the delivery of the promotional email.
Instead, separate your advertising or transactional communications for better outcomes.
When adding additional IP addresses, gradually increase the amount of email you deliver over them to get your new address recognized and target software flaws.
Mailbox providers are hesitant to send a high quantity of mail from unfamiliar IP addresses, so warming up the amount helps you to demonstrate to your receivers that your email is desired.
Starting slowly also allows the sender to stop or slow down delivery if software problems are detected. This way, you can readjust your campaign plan without losing your reputation.
Many senders find it simpler to incorporate photos in emails via link shorteners or image-hosting sites.
However, if another recipient gets emails from other marketers who use the same hosting provider, their server may flag your content as less-valuable. That’s never good news. So avoid media hosts at all costs.
Personalizing your big campaign is much less of a headache if you follow the above steps.
But as your audience ebbs and flows with trends, how do you keep up with all the adjustments? Here are some tips to keep the wheels rolling on any cold email campaign, especially big ones:
You can recruit a group of researchers and invest thousands of dollars in marketing analytics only to have a 0% return rate because the service didn’t suit your audience.
Before your sales representatives begin crafting any cold emails, focus on choosing and personalizing an email template, categorizing your list according to significant criteria, and considering some of the email writing suggestions mentioned above.
You don’t have to do these yourself, Contact ScaleUpSales for a surefire solution to reach out to all your prospects—whether they’re in the hundreds or millions.