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How To Build a B2C Sales Funnel That Makes Conversions a Cakewalk

November 25, 2022

Have you ever done a cakewalk? And no, it’s not just an expression. 



A cakewalk is an old carnival game where you walk around on numbered squares and when the music stops, a random number is drawn. If you land on the winning number, then you get to go home with a homemade cake. 



Sounds easy right?



Well, building a funnel is the same. If you build it right, it’s as easy as winning a cake at a carnival. Since it’s all due to chance, there isn’t much to it. So, if you can build a B2C sales funnel the right way—you’ll boost conversions easily. And yes, it can really be as easy as it is to win a cakewalk.



In this blog, we’re covering the basics of a B2C sales funnel and 10 tips to make it more effective. By appreciating the mechanisms behind a B2C sales funnel, you’ll convert customers and make them buy more products in no time.



The Basics of a B2C Funnel


A sales funnel is a step-by-step process that allows you to bring your potential customer one step closer to your offer. The B2C sales funnel guides them through the buying decision through a series of marketing actions like automated emails, videos, articles, and landing pages that will do the selling for you.



When it comes to the B2C industry, it can be the sale of physical products, like celebrity-endorsed sneakers or it can be a digital product, like subscribing to Netflix to catch your favourite shows. In general, it doesn’t matter what the product is, as a B2C sales funnel will have the 5 key stages: Awareness, Interest, Desire, Action, and Loyalty.



Here’s what a typical B2C funnel looks like:


The 5 Basic steps in a Sales funnel process


The Sales Funnel model | Graphic prepared by the author (for use in the article)



Depending on industry peculiarity, competition, and trends, your B2C sales funnel can be focused on raising awareness or building up desire or the actual buy. 



Now, the more important question (and the one you’re here for) is how do you make conversions a cakewalk? Well, here are 7 ways to do just that.



How to Boost Conversions in a B2C Funnel


Alright, let’s get to the good part—and the key reason you’re here reading this. You want more conversions in your B2C funnel, and we want to help you get there. Here are 6 tips to get more conversions in your B2C funnel and see your profits skyrocket. 



#1 – Start with Your Landing Pages


First, you will want to take a hard look at all your landing pages. Far too often, the problem with a business B2C funnel is at the very start. Before you can get to the nitty-gritty, you need to ensure you aren’t losing leads from the top of the funnel.



Here are a few questions to ask yourself:


  • Are you using multiple CTAs on the landing page?
  • Is the copy specific and speaking to your target audience? 
  • Did you place a CTA above the fold?
  • Is the CTA a distinct color to make it stand out?
  • How busy is it? Do you have too many words?
  • Does the visual design distract or is it simple and clear?


These are some of the most common mistakes we’re personally tired of seeing.



#2 – Revise Your CTAs


What’s the core goal of each of your landing pages? You need to make sure it’s not just clear—but convincing. If you have weak CTAs on your website and landing pages, you’re gonna lose all that traffic you’ve earned. 


Some of the best and highest-converting CTAs to use are:


  • Subscribe
  • Learn more
  • Treat yourself
  • Join the movement
  • Get started
  • Try it for free
  • Sign up
  • Join the club
  • Shop Now
  • Sign up
  • Get XX% Off


Use these, to paint the benefit and show your audience the next step. Otherwise, you might be losing leads. And trust us—no one likes having a leaky funnel.



#3 – Showcase Testimonials & Customer reviews


Another key part of your funnel is social proof. It’s a simple fact that humans trust other humans—whether that’s previous customers, influencers, or their next-door neighbor. If you wanna boost your conversions, make sure you are adding testimonials & customer reviews to reduce objections where it counts. 


Just look at the facts:



Safe to say, a simple testimonial goes a long way.



#4 – Simplify the Conversion Stage


Whether it’s at the checkout page or the login page—you want to make it easy as pie for your customers to achieve the desired action. Take Amazon as an example. They revolutionized the eCommerce world with their 1 Click Buy button. 


By making the checkout easier, Amazon successfully reduced cart abandonment rates for themselves and their third-party sellers. You can add this to your own funnel but offering things like 1 Click upgrades, add-ons, and so on. It’s a ridiculously simple way to get mad conversions. 



#5 – Use Email Marketing to Build Loyalty


Not only is email marketing highly profitable (with a return on investment of 4200%); email marketing is a great way to improve customer loyalty. If you want to bring back customers, you’ve gotta give them a reason to stick around.



Learn from brands like Davids Tea which has a Frequent Steeper program to bring back loyal customers. They get rewards, free birthday coupons, and other special offers in their email. So many brands forget that they can get more conversions by leveraging email marketing at the end of the funnel.



After all, Forbes reported that more customer-focused companies are a whopping 60% more profitable than ones that aren’t.



Key Takeaways


While creating a sound sales funnel seems like a lot of work, once you’ve done it right—getting conversions is as easy as a cakewalk. Our clients have seen firsthand what a difference a few small tweaks to your B2C sales funnel can make.



Need help fixing a leaky sales funnel? Well, our team at Scale Up Sales is ready to help. We’ve got decades of experience in digital marketing and we’re happy to share that experience with you.



Contact us today and see how we improve your sales funnel.