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November 8, 2022
Do not read this blog!
Hey, we said don’t read it?
Well, I guess you’re still here, so we better keep writing.
That first sentence probably confused you a bit, didn’t it? But that was the point. It was confusing, counterintuitive, and evoked curiosity. That’s why you felt compelled to keep reading to find out why we did it.
And the answer is to get your attention. Looks like we did alright then! That’s inspired by a real subject line we sent to a list for one of our clients, and it worked like a charm. So, today we’re sharing all our insider tips on how to do email marketing—the right way.
First and foremost, email marketing for B2B hinges on creating quality content for your specific audience. Of course, this is easier said than done, as your content’s perceived value will vary from prospect to prospect. Even a cleverly strategized email list will have contacts at different sales cycle stages.
So, how can you ensure they see your solution as valuable and fall in love with it?
Well, you need more than attention-grabbing subject lines, creative content, and funny emojis for effective email marketing in the B2B space. Everything from your landing page to call-to-action conclusions must align perfectly with your message to ensure that you improve actual conversion rates.
Let’s discuss B2B marketing email expert tips and best practices for you to harness the power of outbound B2B marketing emails, driving warm leads through any sales funnel.
The primary goal of B2B email marketing is to establish a relationship with potential customers. Develop relationships to nurture leads throughout their buyer’s journey—ultimately growing your business.
Relationship-building can happen in several ways, but it all starts with a cleverly crafted cold email. Several types of email content can help you achieve this overarching goal, but here are three of the most crucial ones for B2B marketers:
Lead generation is key to business growth. In fact, studies report that email marketing is the most effective way to generate leads in the B2B space, with social media and content marketing trailing behind.
But converting a list of cold contacts into opt-in leads requires that you reach their inbox and provide highly-actionable value.
Let’s look at a few expert tips and best practices to achieve that.
For your email marketing campaigns to be successful, there are several expert-advice instructions you’ll need to follow. Keep these tips in mind to create email marketing campaigns that achieve business goals:
Email marketing helps reach out to potential customers and keep existing customers engaged. But you’ll have to follow the best practices to get the most out of your campaigns.
Here are a few strategies marketers use to convert users with an opt-in list. As always, you’ll need a solid game plan to engage with your audience and lead them down the sales funnel.
Purchasing an email list is a cost-effective way to scale your lead generation efforts, keep your sales funnel topped up with leads, and grow your prospect pool. But databases do naturally decay over time, so clean and validate your non-permission-based email list to rid of bad email addresses and potential spam traps that negatively impact deliverability.
B2B companies have longer sales cycles, where it takes more for prospects to see the value of your solution. Focus on nurturing these leads, answering all their questions, and delivering relevant information according to where they sit on the sales cycle.
You can use email drip campaigns to deliver frequent and relevant touchpoints to their inboxes, use content marketing for increased engagement through informative resources, and use a lead scoring system to identify the prospect’s fit, interest, and buying stage.
If you’re like most B2B companies out there, you don’t have the ability to scale your B2B email marketing efforts simply because lead generation is difficult, time-consuming, and expensive.
That’s why we’ve created a solution to accelerate leads using a cold email campaign, helping you grow your business without building a bloated operation from scratch and struggling with trial-and-error.
Here at ScaleUpSales, we specialize in helping companies with complex offerings reach out to their ideal customers with highly-tailored and differentiated messaging. We focus on clear storytelling, lead profile optimization, and equipping you with the right systems.
Our team does the following for you:
In short, we advise that you leverage experts to get quality results. Our team optimizes your process to increasingly provide more leads for you and continuously adapt to strategy changes for optimization. We do everything we can to improve the activity and become your trusted partner for the long haul.
If you’re looking to implement a successful cold email outreach marketing campaign, look no further.
We have the experience and expertise necessary to help you reach your target audience and generate real results. We’ll build a well-developed sales funnel for you, create powerful sales copy, and conduct highly-targeted lead research so that you can focus on what you do best: selling your product.
We’ll also provide exceptional email deliverability so that your message reaches its intended recipient, and equip you with a customized sales CRM for full transparency. With our help, you can confidently embark on a successful cold email outreach marketing campaign that will yield tangible results.
From creating persuasive email nurturing campaigns to engaging lead magnets for your website, our team of experts can scale your business beyond your imagination. Contact us today!