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Is There Really A Cold Outreach Recipe That Works For Everyone?

January 17, 2023

Everyone wants a recipe for success. And when it comes to cold outreach, the question we get most often is, “Is there a recipe that works for everyone?”  



The answer is yes



And just like every recipe, you can tweak it to your preferences and available resources. So, it’s up to you—keep the recipe as a source of inspiration and do your own thing, or follow every measure to the T.



Improving your cold outreach campaign takes some trial and error, but with our 5 simple steps, you’ll be baking up a delicious storm in no time, perfecting the recipe to your personal preference.



What Makes Good Cold Outreach?


Cold outreach is a marketing and communication method involving contacting potential customers who are unlikely to have heard of you before. The catch is that it’s not foolproof.



Good cold outreach should be well-crafted and tailored to your audience. It can include email, direct mail, or other contact forms, such as cold calls. It should introduce your company and its products or services to potential customers who may have never heard of you before to establish a relationship with them.



Unlike warm outreach, where you target customers who already know your company, cold outreach attempts to capture the attention of new prospects. That’s what makes it work.



For example, if you’re targeting a particular industry, create content that speaks directly to issues within that industry. It should also look and sound unique, be personalized to each recipient, and include the intention of connection without smelling too promotional.



5-Step Cold Outreach Campaign for Success


Successful cold outreach campaigns involve creating compelling content that resonates with the recipient. Not sure where to start? Here’s the recipe for launching cold outreach campaigns. 



You’ll only have to follow 5 steps:



Step 1: Do Your Research 


Before you even think about crafting your email, you must research. Study the industry and potential customers you want to target thoroughly before strategizing. 



Your goal here is to identify the right prospects and eventually target them with relevant content. Understand their specific needs, think of any underlying pain points, then create content that resonates with them to increase the chance of a successful outcome.



Step 2: Write Compelling Content


Now that you know your target, it’s time to start writing the message. Here are tips:


  • Start with an attention-grabbing email subject line to encourage your readers to open your email.
  • Your message should be concise and persuasive and directly mention a need your recipient has that your business can fill. Say, if you’re targeting the B2B industry, include content that speaks to the challenges that businesses face, which your solution can resolve. 
  • Don’t make it too sales-y. Instead, focus on how your product or service can benefit them as individuals or as part of their organization. Be recipient-centric!
  • Opt to include internal links to your blog, website, or wherever the recipient can know more about you to increase brand awareness and promote more products. 
  • Don’t forget to end your message with a call to action to hit your cold email goals.


We’ve also written an ultimate guide about crafting the perfect content (so it doesn’t get marked as spam—the worst nightmare of email marketers). Check that article out!



Step 3: Send A/B Test Emails Before Blasting


Before sending out emails to an extensive contacts list, send a few tester emails to identify potential issues with your message and optimize it to ensure everything looks as intended. 



The best way is to send A/B test emails, which is sending two emails to different user segments simultaneously. The trick is to ensure that the two emails only differ in one small, specific way. 



For example, you can experiment with the call to action by placing it within the text or through a prompt and see which one gets more clicks. That way, you can measure their impact and engagement rate to see which cold email works best (and what tweaks you have to do) before sending to thousands of people.



Trust us—it’ll save you massive time and money in the long run!



Step 4: Rinse & Repeat: Send, Analyze, Refine 


Drum roll, please! Because you’re now ready to send your cold emails. Congratulations!



But the recipe doesn’t end here. 



Once you’ve pressed send on your campaign, you’re going to get an influx of rich data that you can use to improve your business. After all, a good cold outreach isn’t solely about the leads it generates, it’s also about the customer data you’ll collect, analyze, and use to refine your campaign.



So, here’s a quick checklist for you to use. Once the results come in, analyze these metrics:


  • Open Rates: This is the percentage of recipients who opened your email out of the total number of recipients you’ve sent the email to. They opened the mail after reading the headline, so you’re probably doing a great job with subject email lines if you have high open rates.
  • Click-through Rates: This is the percentage of recipients who clicked on a link (or something similar like an image) within your email versus the total number of recipients. You can take this rate as an initial indicator for how well your audience is engaged, but it shouldn’t be taken as a definitive result for overall campaign success.
  • Conversion Rates: This is the percentage of recipients who complete your intended goal action after reading your email. This is the most crucial metric of the 3, because it indicates how effective your emails are and directly influences your return on investment.


In other words, your continuous goal is now to identify which messages resonate with your audience and why. Then, use the data to inform future campaigns and optimize your outreach strategy. 



For example, if you see that certain elements, like the email subject line or certain tone, perform well, then you can use those same elements again in your cold email campaign. And if something didn’t work well and received low engagement, then adjust accordingly to optimize your outreach strategy before launching your next campaign.



By analyzing each campaign’s results, you can ensure that future campaigns are even more successful.



The Recipe to Cold Email Outreach Success 


Cold email campaigns are all about testing and optimizing. So track your progress and continue refining your approach until you hit the results that you’re aiming for—and, of course, do it again.



Yes, a good cold outreach recipe takes patience, persistence, and perseverance. It can even be time-consuming and expensive (if you push forward with a trial-and-error approach!). But if you churn out the effort and do it right, cold outreach is a powerful tool for generating leads and boosting sales.



If you don’t have the time of day to learn all of these, however…



We can do it for you. At ScaleUpSales, we’ve mastered the recipe to launching cold email campaigns that generate optimal results. Our clients’ success stories say it all—we’re the guys you’re looking for.



Reap maximum return on investment with minimal effort. Contact us today!