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Linkedin Marketing 101: How to Create an Iconic Linkedin Page for a Potent Strategy

November 29, 2022

Did you know that as of July 2022, marketers can reach 849 million users on LinkedIn, making it one of the world’s largest social media? This is roughly an increase of 21 million more people in the three months leading up to July 2022.



That sounds like a lot of audience reach, but what’s interesting is that most of LinkedIn’s user base is not from the United States ー it’s not even in the top 5. So, this means that there’s room for a lot of growth. In other words, being on LinkedIn means you have a global audience to attract leads.



As a marketer and a business owner, you know that to be successful, you need to be where your target audience is spending their time. So, if you want to reach business professionals and other marketers, LinkedIn is the place to be. After all, it’s the go-to social network for B2B brands.



However, the competition is high on LinkedIn as more professionals flock to the platform. Consider this, over half of the U.S. marketers are currently marketing on LinkedIn. So, if you want more eyes on your page, it’s not going to happen by accident.



What is LinkedIn Marketing?


LinkedIn marketing uses the platform to build relationships and generate leads for your business. Plus, using the platform is an effective way to expand your professional network, which is beneficial to grow your business.



When most people think of social media marketing, they think of the more popular platforms like Meta, Instagram, and Twitter. However, LinkedIn should not be overlooked as a powerful marketing tool, especially if you’re targeting business professionals.



Here are some statistics that show just how important LinkedIn can be for marketing:



As you can see, if you’re not already marketing on LinkedIn, you’re missing out on a huge opportunity. Fortunately, we’re here to help you get started with tips on creating a LinkedIn page that drives traffic and generates sales.



5 Ways to Optimize Your LinkedIn Marketing Strategy


Optimizing your LinkedIn page ensures you’re putting your best foot forward and attracting leads. Doing so can be the difference between generating leads and sales and getting lost in the sea of competition.



Here are 5 ways to optimize your LinkedIn page:



#1 – Get Personal


When most people think of LinkedIn, they think of it as a platform for business networking. But what many people don’t realize is that LinkedIn is also a great place to get personal and share your story.



People want to do business with other people—not faceless corporations. So, by sharing your story, you can humanize your brand and make it more relatable. When potential customers see that there are real people behind the scenes, they’re more likely to trust your brand.



There are a few different ways you can share your story on LinkedIn:


  • Write Articles: LinkedIn Articles is a platform where you can share your original thought leadership content. It’s important to post original content because you can’t just drop links and expect engagement on the platform. Plus, it lets you show off your industry expertise and attract new leads.
  • Post Photos and Videos: LinkedIn also allows you to post photos and videos, which is a great way to add a personal touch to your page. You can use this feature to give potential clients a behind-the-scenes look at your business or team.


#2 – Use Hashtags


Often, hashtags are used to emphasize your post, but they serve the purpose of improving your marketing strategy. How?



Using relevant hashtags along with your posts is a goldmine for bringing more views, clicks, and connections. However, don’t make the mistake of using too many hashtags or irrelevant ones because that will only make you look spammy. 



Worse yet, using the wrong ones can hinder you from reaching your target audience.



When using hashtags on LinkedIn, focus on quality over quantity. A few well-chosen hashtags will do the trick. For example, if you write an article about marketing, some relevant hashtags could be:


  • #marketingtips
  • #digitalmarketing
  • #socialmediamarketing


You can start by adding 3-5 hashtags to reach your audience. Doing so makes it easier for users to read your content when they look for relevant information. 



Here’s an example of a post that uses hashtags:



Screenshot from LinkedIn



#3 – Master Your Publishing Frequency


When it comes to social media, there’s such a thing as too much of a good thing. If you post too often, people will get tired of seeing your content and tune you out. But if you don’t post enough, people will forget about you. 



So, how do you find the perfect balance?



The key is experimenting with different frequencies and seeing what works best for your company. A good rule of thumb is to start slowly and increase your frequency as you go. 



For example, if you’re just starting, you might want to start by posting once a week. Then, you can increase that after a few weeks to 2-3 times per week.



An industry average on LinkedIn is to post no more than one update a day. So, make each post count. But, remember: it’s all about quality over quantity. Even if you only post a few times per week, as long as your content is high-quality, you’ll still be able to attract and connect with leads.



Here’s a look at when’s the best time to post your content that garners many engagements:



Photo from Sprout Social


When you’re no longer posting any content, it’s wiser to participate in the platform. What do we mean by this? You engage in discussions, share resources, and answer questions. Through this, you get in front of the industry players while raising your company’s profile.



#4 – Get Creative With Your Post Types


When creating content for LinkedIn, it’s important to mix things up and get creative with your post types. Your audience will quickly get bored if you only share links to your blog articles. So, switch things up and keep your posts interesting.



Here are some different post types that you can use on LinkedIn:


  • Text Posts: If you have something valuable to say, you can do it through long-form stories to capture the reader’s attention and get interested in your company. You can also write short posts that allow readers to skim through the information you’re presenting.
  • Videos: Videos are viral right now, so it’s no surprise they’re also effective on LinkedIn. If you have a relevant video for your industry, share it on your page and see how it performs.
  • Slideshares: If you have a PowerPoint presentation or PDF that would be valuable to your audience, consider sharing it as a SlideShare. This is a great way to repurpose old content and give it a new life.
  • Links: Links are still an effective way to drive traffic back to your website. So, if you have a blog post or landing page that you want people to see, share the link on your page.
  • Announcements: Use LinkedIn to announce what’s new with your company, product, or service. This is a great way to generate buzz and get people talking about what you have to offer.


#5 – Empower Employees to Promote and Engage on Behalf of the Company


Your employees can be your best advocate. 


As such, it’s essential to empower them to promote and engage on behalf of the company. The more they do, the more exposure your company will get. After all, 30% of a company’s engagement on LinkedIn comes from employees, as they’re the ones who care the most about seeing your brand succeed.



Boosting your brand reputation by empowering employees is a winning strategy you should embrace.



Here are 3 ways you can encourage your employees to get involved:


  • Create a social media policy: This policy should outline what’s expected of employees when they’re promoting the company on social media.
  • Give guidelines: While you want your employees to be creative, you also need to give them guidelines to follow. For example, you might want to focus on specific topics or use certain hashtags.
  • Provide content: Don’t leave your employees hangingーprovide them with content they can share. This could be blog posts, infographics, videos, or anything you think would be valuable to your audience.


Involving your employees on your LinkedIn page is essential because it allows your audience to see that even your employees believe in what you offer. Through this, you boost your brand reputation allowing users to trust your service and products.



Create a LinkedIn Page That Converts


An iconic LinkedIn page is a powerful marketing tool that can help you reach your target audience, build relationships, generate leads, and produce sales. But it takes more than just creating a page to achieve this. You need to put in the work and create valuable content that resonates with your audience.



Do you want a LinkedIn page that converts and help with social media marketing to garner more leads? Then our team at ScaleUpSales can help.



From building a sales funnel to creating viral content and guiding you on each social media platform, our team has the expertise and insider knowledge to scale your business beyond your imagination. Contact us today!