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You know the importance of marketing, but you don’t have the resources to do it yourself. After all, as a business owner, you have to divide your time between handling finances, managing distribution, developing innovative products, and more.
Suffice to say, you don’t have much time to spare.
That’s where marketing agencies come in. They’re supposed to take the burden of promotions off your shoulders and help you hit sales targets with clever and strategic advertising. Sounds great, right?
Well, the catch is… Not all of them are as good as they claim.
Hiring a marketing agency can lead you down a rabbit hole of ineffective advertising tactics, unrealistic promises, and unqualified staff. You may even spend thousands with very little to show for it—making you wish that you didn’t outsource your marketing in the first place.
So, how do you sift through the noise and choose a qualified marketing agency worth your money, time, and energy? We’ve curated a list of expert tips to avoid marketing agencies that will do more harm than good.
At their core, marketing agencies are supposed to help businesses achieve their sales goals by planning and executing marketing campaigns. This task includes creating ad campaigns, handling social media accounts, developing website content, organizing promotional events, and more.
Ideally, a marketing agency has a team of professionals who are experts in various aspects of marketing (e.g., strategists, creatives, and writers). They should be able to work together to create an integrated marketing strategy tailored to your business goals.
Most importantly, they should be able to deliver results that justify their fees.
Unfortunately, not all marketing agencies live up to these standards. Sometimes, you might even find that you can get better results by doing the marketing yourself or with freelance marketers. Everything depends on the quality of the agency you hire and how well they understand your business goals.
What types of marketing agencies are there?
There are all sorts of marketing agencies out there, from small boutiques to large conglomerates. Of course, the size of the agency is not necessarily a good indicator of quality, but it can give you an idea of their level of resources and expertise.
The 3 main types of marketing agencies are the following:
There are more than three types of marketing agencies out there, like public relations firms, event planning companies, and social media consultants. But the three types we mentioned already cover the majority of them. As always, the best way to choose an agency is to first identify your needs and then look for an agency that specializes in those areas.
For example, if you want an agency for lead generation, you’ll want to look for an agency that specializes in SEO or pay-per-click (PPC) advertising. On the other hand, if you need help with brand awareness, you might want to consider a social media agency.
There are a few different ways you can find a marketing agency, such as:
Once you’ve compiled a list of potential agencies, reach out and set up initial consultations. Doing this will give you opportunities to learn more about the agency and see if they’re a good fit for your business.
Don’t fall into the trap of interviewing agencies without knowing what you want. Doing so means opening yourself up to shallow-but-impressive sales pitches, causing you to hire based on gut feel instead of facts.
To help you out, here are 4 key factors to look for when hiring a marketing agency:
With these 4 factors, you can weed out the mediocre marketing agencies that you shouldn’t waste your time on.
You can evaluate how well your marketing agency is doing after a few months of working with them or post-evaluating a project you had them do. Here are ten signs that you’ve hired an excellent marketing agency to assure yourself that you’re working with the right promotions partner:
In a nutshell, working with the right agency should make a significant difference in the success of your business. You should see an increase in leads and sales, and your brand should be elevated to a whole new level. If you’re not seeing these results, it might be time to find a new agency.
Marketing agencies can be a great investment for businesses looking to improve their marketing efforts. By evaluating your needs and goals, you can find the perfect agency that will help turn pennies into bills. Keep in mind that not all agencies are created equal, so do your research before making a decision.
If you ask us, however, you’ve already found the marketing agency you need.
Our team in ScaleUpSales are experts in boosting sales through qualified leads. We have the experience and insider knowledge to help you achieve your desired results. Contact us today for a free consultation and we’ll take your business to the next level!