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TikTok Ads Library: Find the Best Performing TikTok Ads to Supercharge Your Own Content

November 24, 2022

Every young millennial and gen Z-ers right now wants to become TikTok famous. And every brand and marketing team wants to take advantage of the hottest video trends. With over one billion monthly active users (forecasted to almost double by year-end), TikTok is a powerful tool to reach new audiences. 



Its creative, engaging, and wildly addictive format is ripe for promoting products and services where brands are eager to get a slice of this lucrative TikTok pie.



But it’s not that easy. Any random TikToker might find themselves trending overnight, but it’s not the same for brands. You need to do proper research to determine what works and what doesn’t, leading us to TikTok’s brand new tool: the Ad Library Tool called “Top Ads“. This feature is a database that shows you all the best-performing ads on the platform—including the ones done by your competitors.



Let’s take a closer look below.



What is the TikTok Ads Library?


The TikTok Ads Library is a valuable resource for marketers who want to create successful TikTok ads campaigns of their own. By seeing what other brands are doing right, you can learn from their successes and avoid their mistakes. 



Here’s a glimpse of what it looks like:



Source: TikTok Creative Center



To access the library, simply go to TikTok Creative Center’s main navigation menu and tap on “Top Ads”. From there, the library allows you to filter by these categories:


  • Ad Type: See the top-performing ads of a specific type to see what formats might work for you.
  • Region: Browse the ads exclusively set in a certain region for a better grasp of the local market.
  • Industry: Check the best ads of an industry to find competitors using TikTok ads effectively. The drop down menu on the library includes a vast number of specific industries to choose from.
  • Time: Filter ads by their popularity within a time frame (last 7 or 30 days) to stay updated.
  • Performance: Filter ads by the number of app installs, conversions, lead generation, reach, traffic, or video views. Once you’ve selected a video, you’ll see its click-through rate, conversion rate, and other metrics to see which ads are hitting the same goals you have.


For example, you can filter and see all auction ads in the United States’ sports industry. Browse through the ads and see what the target audience is finding entertaining. Then, you can take the search narrower and see how the best-performing TikTok ads did in terms of click-through rates to a landing page.



Basically, you’ll find insights on what ad type effectively brought potential customers through the sales funnel and, likely, into conversion. Here’s a preview of one of the top ads in the TikTok Creative Center:



Source: TikTok Creative Center



Note that TikTok Ads Library is still in its early stages of development, where some categories don’t have any examples. TikTok also warns that the featured ads are all authorized by the advertisers themselves, which means that some of the best performing ads might not be included in the visible database.



The Importance of TikTok Ads Library for Marketers


The imperfections of TikTok ads tool don’t take away its importance and usefulness. In one sentence, using the library allows you to supercharge your own TikTok marketing campaigns, where you can:


  • See what other brands are doing on the platform to replicate the same content strategy success. There’s no need to reinvent the wheel—take inspiration from what’s already working in the relatively new social media platform.
  • Keep track of your competitors’ ad campaigns and see how they’re faring on TikTok, providing valuable insights into who they’re targeting, what brand building goals they seem to have, and how they’re engaging with your audience.
  • Define your campaign objectives after surveying your competitors and other brand content. Not only do you save time sorting through random videos, but you can ensure that your ad budget is optimized according to successful TikTok strategies.
  • Follow TikTok trends by using the library’s filters wisely. You can study your competitors, see who and what is hitting the same marketing goals you have, closely follow them to catch emerging trends, and shape your campaign accordingly.
  • Understand TikTok advertising better, especially since the platform is still relatively new for marketers. It’s not as intuitive as Facebook or Instagram is, so you’ll have to familiarize yourself to ensure that your ads are relevant and profitable. See how to incorporate influencers effectively, how to sell things on TikTok, understand how content goes viral, and more.
  • Create an ad campaign, as TikTok requires you to submit any ad content to their team for review and approval before it runs on the platform. TikTok Ads Library is where all the approved ad content lives—including whatever you have planned right now.


These reasons alone make TikTok Ads Library a valuable tool for any marketer, sales person, or business owner looking to take their TikTok advertising game up a notch.



Just look at how well the college football TikTok video by ESPN+ did in terms of conversion. It placed itself in the top 2% of industry average. Meanwhile, many other sports-related companies are just dying to achieve with a single piece of social media content:



Source: TikTok Creative Center



If you’re not already on TikTok’s Ads Library indulging these market insights, now is the time to start digging and learning how TikTok advertising can work for your brand.



Clock’s Tick-Tocking. Time to Master TikTok Ads.


The TikTok Ads Library is a powerful tool that can help you see what’s working for other brands on the platform, understand your competitors better, and get ideas for your own ad campaigns. While it’s still in its early stages, don’t discount its importance—TikTok is only going to grow more popular in the coming months, so it’s best to get a head start now.



Do you use the TikTok Ads Library? Do you need more help with sales and marketing strategies on social media (and even traditional, offline means)?



ScaleUpSales is your new best friend. 



From building a sales funnel to creating viral content and guiding you on each social media platform, our team has the expertise and insider knowledge to scale your business beyond your imagination. Give us a call today! We promise we’ll pick up.