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What Are the Types of Copywriting & How Does It Help Your Business Thrive?

October 27, 2022

What if I told you the first microwave was invented in 1945 to reanimate frozen hamsters? And not just that, it was discovered 2 years before the first commercial microwaves were sold by a completely different company. 



Build it, and people will come. Right?



Wrong. You can have the best product or service in the world, but if no one knows it exists, then it might as well be sitting in a science lab covered in dust. While some businesses do their copywriting and marketing themselves, eventually it’s worth hiring experts.



Growing a business requires staying on top of different things, often at the same time. You must be good at what you do, and at the same time, make sure people know about it. For the latter, marketing plays an important role—and a copywriter is often at the center of it.



More than simply writing engaging pieces of text for advertising and marketing, copywriters are responsible for establishing a connection between you and your target market. They get the word out there in a way that’s hard to do yourself. Of course, the art and science of communicating have started diversifying into different specialties.



Aside from understanding what is copywriting, it’s crucial to get the right kind of copywriter. Because not everyone has the skillset to write anything and everything. 



To get you started, here are the different kinds of copywriting and how they can help your business.



What Are the Different Types of Copywriting


If you’re a business owner in search of a copywriter, you’ll come across a lot of terms and specializations—not to mention all the acronyms. To help you narrow down your search, you can better understand what is copywriting based on two criteria:



Copywriting Types by Audience


As in all marketing assets, the target audience defines the tone and diction that is used in each copy. B2B companies, like suppliers or SaaS businesses, tend to require a more rigid structure. 



Meanwhile, consumer-facing businesses can be more casual and easygoing in their tone. Of course, the line between B2B and B2C companies is blurring. 


1.  Business-to-business (B2B) Copywriting


Some businesses cater to other businesses, often as a partner or a supplier. B2B copywriters differentiate themselves through their command of the business language, combining formality and persuasion with every material.


2. Business-to-consumer (B2C) Copywriting


A close relative of the B2B copywriter, Business-to-consumer (B2C) is mainly distinguished by its target audience. Where the B2B copywriter communicates with other businesses, B2C copywriters work to connect with the customers themselves. This means that their copies are more personal, with a mix of familiarity and emotion.



5 Copywriting Types by Asset


Another way to categorize a copywriter is by the actual asset being written. There’s everything from social media copywriters to email copywriters. So, here’s 


1. Product Copywriting


If you’re running an e-commerce store, you’ll need a product-focused copywriter. The particular skillset for this job requires catchy and effective featuring of your products, and a good copywriter will help you write product pages that convince prospective buyers they don’t just want your product—they need it.



2. Direct Response Copywriting


In marketing, direct response refers to an action (usually a message) that aims to elicit a response from the target audience. A direct response copywriter crafts messages geared toward driving the target into making an action.


Usually, the actions targeted by a good DR copywriter include the following:

    • Buying a product on a sales page
    • Signing up for a free trial
    • Download an e-book or free app


3. Direct Response Copywriting


In marketing, direct response refers to an action (usually a message) that aims to elicit a response from the target audience. A direct response copywriter crafts messages geared toward driving the target into making an action.

    • Services pages
    • Landing pages
    • Product pages


4. Social Media Copywriting


With the rise of social media as a massive marketing playground, with its own rules and strategies, social media copywriters are their own experts.


Contrary to the evergreen nature of web copywriting, social media is a blend of evergreen ideas while also focusing on real-time and fast-paced content to capture what is trending and viral.



5. Ad Copywriting


Ad copywriting is a general term for writing effective advertisement material. Technically speaking, their language and works are focused on converting potential leads into full-blown sales or customer status. It can cover either the digital format, the traditional print, or a mix of both.


Some examples of ad copy include:

    • Facebook ads
    • Banner ads
    • Billboards 
    • Radio ads


4 Benefits of Having a Copywriter for Your Business


Establishing a link, especially through company correspondences and released materials is an art in itself. That’s why copywriting is such a highly paid skill these days. Instead of making content on your own, here are 4 reasons why you should consider a copywriter:


1. Concise and impactful content


To create effective copy, there are specific nuances and techniques known only to trained professionals. You have to consider the brand identity you’re looking to build, the target audience, and the platform you’re using.


Copywriters are in the business of capturing attention, after all, so you don’t have all day to explain everything. In fact, Facebook revealed that the average attention span for social media is only about two seconds on their platform.


2. Saves time


Although copywriting sounds as easy as saying what you think, the reality is quite different. You’ve probably experienced getting stumped by a school essay or an application interview. With business copy, however, your time and money are at stake.


Having a copywriter on board saves you from that otherwise tedious brainstorming session, leaving you to focus on more demanding tasks.


3. Ensure spelling, grammar, and originality


Misspelled words and bad grammar looks like mistakes anybody can make. However, in the business world, it can severely damage your reputation—giving off the impression that you’re unprofessional, and therefore, unreliable. A study in the UK shows that 59% of potential visitors or customers are driven away by these linguistic slip-ups.


The same goes for plagiarism issues. Copied content is flagged by automated search engines and makes your online material less likely to appear as a search result.


4. Improve engagement


Good copy build good relations. If you’re speaking in the same language as your target market, they are more likely to trust your brand and return for your products and services. For example, there is a difference between an effective direct response email and one that is simply annoying. Good copywriters have that sense, which you can then leverage for your long-term growth.



Key Takeaways 


While your business is likely not as dusty and forgotten about as the first microwave, it’s still important to hire writers or an agency to help you get the job done. They’re there to help get the word out about your business and scale your brand. 



Of course, finding a copywriter isn’t as cut and dry as a lot of businesses think. Not only do they need experience in your industry and niche, but they also need to be able to write the type of asset you need. Once you’ve got all that, it’s easy to find the perfect member for your team. 



For more guides on all things business and marketing, be sure to follow our blog at Scales Up Sales. We help our clients not just get more leads, but also convert them—whether that’s through outbound sales or inbound content marketing. 



With ScaleUpSales, you’re assured of curated copy that drives engagement and generates leads.  Contact us today to see what we can do for you!