Should You Outsource Copywriting Services or Keep it In-House?
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October 26, 2022
As a business owner, you may have considered hiring a copywriter at some point to help with your marketing and advertising efforts. Maybe you needed help creating an ad campaign, or perhaps you wanted someone to review your website copy to make sure it’s effective.
Copywriting is the art and science of crafting persuasive, compelling, and interesting marketing materials. And a good copywriter can take a boring or complex subject and make it not just easy to understand—but enjoyable to read too.
But what does a copywriter actually do?
And the bigger question… is it worth the investment to hire one?
Copywriters work in various industries, including advertising, public relations, market research, and politics. When it comes to what they write, they can specialize in a particular type of copywriting, such as copywriting ad copy, web copy, blog posts, social media posts, case studies, industry reports, or email marketing content.
A copywriter’s job is to persuade the reader to take the desired action. This could be anything from buying a product to signing up for a newsletter. To do this, the copywriter must craft a compelling message that speaks to those who need it and motivates the reader to take action. And not only that…
It pulls them through the copy strategically the entire time.
In fact, it’s what we’re doing right now.
Now, a quick side note: Good copywriting is not about tricking people into taking action. Instead, it’s about providing them with the information they need to make an informed decision. Therefore, it must be clear, concise, and easy to read.
For example, let’s look at how Heinz created an excellent ad for their new pasta sauces. It’s a campaign made for the UK, where they publicly admitted that they were late to the game of pasta saucesーprecisely 150 years.
Photo from Adage
With this copy, it absolves them of any guilt as it suggests that they took 150 years to perfect 7 ridiculously good pasta sauces. Conceptualizing and writing this Heinz campaign in less than 15 words would be challenging without the help of a copywriter.
Writing is only one piece of the copywriting puzzle. Although there’s no one-size-fits-all strategy to how copywriters strategize a project from start to finish, there are several things on a to-do list of a copywriter.
Now, the copywriter might not do all of this in the beginning, especially if they’re a novice. But an expert copywriter isn’t just a writer—they’re also a marketer. Because you can’t write effective, high-converting copy without a strong understanding of your target market.
In today’s digital world, copywriting is more important than ever. With so much content being created, businesses must have a way to stand out from the crowd. Copywriting can help companies to achieve this by creating compelling and persuasive content that drives results.
Good copywriting can help businesses in many ways, such as:
If it’s within the budget, hiring a professional copywriter is a great way to ensure that your marketing materials are effective and well-written. A copywriter can help you create persuasive, engaging, and on-brand content. They can also help you save time by taking on the task of creating content so that you can focus on other aspects of your business.
If you’re not sure whether or not you should hire a copywriter, consider the following:
If you answered yes to any of these questions, hiring a copywriter is probably in your best interests. A professional copywriter can save you time, money, and stress by creating high-quality content that helps you achieve your business goals.
Copywriting is a strategic process that involves research, planning, and creativity. It’s more than just writing content. It’s about creating content that speaks to your readers and connects their problems to your solutions. That’s perhaps the most effective sales formula.
If you’re unsure whether or not you should hire a copywriter, consider your needs and budget. If you need help creating effective content that drives results, hiring a professional is probably your best bet.
Don’t know where to find an expert copywriter? Look no further. At ScalesUpSales, we help businesses craft the best content that engages lead magnets to generate more revenue while improving their credibility.
Hire professional copywriters and see yourself climb the ladder of success. Contact us to see what we can do for you.