Are You Doing OK? Best Criteria To Measure Outreach Marketing Campaigns
How do you ensure your outreach marketing campaign is worth the effort and money? The simple answer is...
5 Types of Email Marketing Campaigns (And Which One to Choose Based on Goals)
Maybe ROI is only one of your key metrics, though. MQLs, new subscribers, booked calls - there are lots of different goals which B2B marketers are trying to achieve with their email campaigns. So let’s take a look at 5 different types of email marketing campaigns, and which one your team should use to meet specific KPIs.
Market Segmentation: What, How, and Why It Boosts Your Lead Conversions
Do you feel like no matter how much you’ve invested, your marketing efforts are still falling flat, and...
The Psychology of How Outreach Marketing Campaigns Work
How many of your household essentials were recommended to you by a friend? It’s easy to imagine that...
5 Steps to Scale Your Outreach Strategy
All companies agree on one thing: More revenue is always better. And one way that companies generate high...
The Ultimate Reference: A Dummy’s Guide To Cold Emailing In The B2B Space
Ah, email. Isn’t email supposed to be so last year? We’re all about social media marketing nowadays, right?...
