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September 19, 2023

5 Types of Email Marketing Campaigns (And Which One to Choose Based on Goals)

Email marketing is the crème de la crème if you’re looking for the marketing channel with the highest ROI—with a 4000% return on average.  ...

September 12, 2023

Everything You Must Know About Drip Outreach Marketing Campaigns

Email outreach campaigns won’t work if they don’t support and pattern after your customer journey.      You have to know what your customer needs...

September 5, 2023

B2B vs. B2C Outreach Marketing Campaigns: What’s the Difference?

As business people, you’re probably familiar with the two different business types: B2B and B2C.     However, you may not be familiar with how...

August 29, 2023

Convert Customers: Using The Principles of Persuasion in Your Cold Outreach Strategy

Sales thought leaders agree that one of the most important takeaways from psychology research for successful conversions is the limitations of the attention span. HubSpot...

August 22, 2023

Not Converting Leads? 5 Cold Emailing Myths You Shouldn’t Believe

For as long as cold emails exist, the marketing tool carries with it a bad reputation, especially when it often brings to mind the dreaded...

August 15, 2023

Are You Doing OK? Best Criteria To Measure Outreach Marketing Campaigns

How do you ensure your outreach marketing campaign is worth the effort and money?     The simple answer is to measure it.    ...

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