Is email marketing still effective in 2023?

 

 

Yes, for sure, without a doubt.

 

 

Email marketing remains a powerful tool for businesses of all sizes, simply because the number of professionals using email grows every year. In fact, email marketing is set to exceed $10 billion dollars in global revenue by 2023—up from $7.5 billion in 2020.

 

 

Emails allow marketers to promote products and services to highly-targeted audiences by connecting individually with prospects at every point on the buyer’s journey to promote your products and services to a highly-targeted audience, helping increase conversion rates and boost sales.

 

 

Case in point, 82% of marketers choose cold emailing to generate leads and build ROI because it’s an effective tool for connecting with potential buyers—46% of consumers say they prefer connecting with businesses via email.

 

 

But not every marketer knows how to properly use email strategies to increase conversion rates and boost sales. After all, it’s difficult to write a personalized email to thousands of clients and not sound boring. So, we’re here to help.

 

 

In this article, we’ll explain how email marketing can help you increase your sales and three templates to help you get started.

 

 

What Can Email Marketing Do for Your Campaigns?

 

Email marketing relies on buyers in all stages of the buying journey while recognizing that not all high-quality leads are ready to buy right when they receive a marketing email. Rather, email campaigns use emails as important tools to keep prospects interested until they’re ready to buy.

 

 

Here’s how email campaigns can improve your business when you consider the buyer:

 

• You can use email marketing to stay top-of-mind in your prospects’ inboxes and not end up in spam
• You can scale your marketing campaigns and improve client satisfaction by using automation software that sends personalized and relevant emails

 

A successful email campaign focuses on content that’s beneficial to the recipients. 

 

 

Are your clients saying they feel they’ve found the perfect product or service to complement their lives? If yes, you know your campaign content was right on the mark.

 

 

Strategic Email Marketing Templates

 

Writing your email campaigns can be overwhelming, especially if you’re trying to generate leads, nurture leads, and increase conversion rates all at the same time.

 

 

But, with email marketing templates, you don’t have to start from scratch. Below we provide templates for the three most common ways marketers use email marketing:

 

• Lead generation: To find high-quality leads to increase click-through rates and conversion rates.

• Brand Awareness: To introduce and remind potential customers through relevant content.

• Promotional: To promote a product or service to a wider reach of people.

 

These email marketing strategies work best when used together to achieve one unified goal. So let’s dive deeper into each design and see how it works:

 

 

Email Campaign Template #1: Lead Generation

 

For every $1 spent on marketing and lead generation using email, the return is $44. With such a large return on investment, it’s no wonder 80% of marketers swear by it. And the chances that email lead generation doesn’t work for you can be diminished if you do it right. 

 

 

When it comes to generating leads using email, your goal is to engage with prospects and capture leads that are interested in your offer. Write content that provides prospects with thorough information about your product or service as well as how it will benefit them, and include a call to action (CTA) that directs readers to a business contact page so they can share their email address to get in touch.  

 

 

You can use email lead generation to notify potential customers that you are offering something valuable or to introduce yourself and get your name out there. Once a recipient gives you their email address, you’ve caught their attention, and it’s now time to nurture those leads until they’re ready to purchase.

 

 

One way you can generate leads is by targeting people who are already using a competitor’s product and convincing them that yours is better.

 

 

Here’s a lead generation template that mentions your competitor’s product:

 

Hey Janice,   Just ran across your website and noticed you use [your competitor’s product], and I’m wondering how it’s working for you. I work with [your company] and we offer [your company’s service or product] to businesses like yours, where we specialize in [your unique selling proposition or USP].   If you’re up for it, I would love to hop on a quick call with you and get your opinion on how we can work together to enhance your operations.   Does next Wednesday in the afternoon sound like a good time for you? If not, let me know how I can work with your schedule.   Cheers, Tamara

 

This strategy works because, since your target prospect is already using a product similar to yours, you can assume that they might be interested in knowing more about your product—which is better. Highlight your product’s USP, and if it hits the right pain point they’re experiencing with the competitor’s supposed solution, you’ll have them switch to your offer in no time.

 

 

Email Campaign Template #2: Brand Awareness

 

Email marketing is about more than just making sales. It’s also about setting yourself up as an expert in your niche—and asserting yourself for folks who haven’t yet made their purchasing decision.

 

 

You can increase the likelihood that prospects remember your product when they most need it by writing cold emails that makes them aware of your offering. An email focused on brand awareness provides updates on your products or services and valuable content that’s most relevant to them.

 

 

After all, if your readers hear more from you than your competitors, they’re more likely to look for your business when they need information on a topic or a certain product.

 

 

Use this template and tweak it to raise awareness about your service or product:

 

Hey Grant,   We’re excited to introduce our latest product—[new product name]!    It’s designed to help you [key benefit]. We understand that it can be tricky for businesses like yours to [address the pain point], so we wanted to create an innovative solution that makes it easier and more efficient for you.    If you’re interested in learning more, read our blog post about [new product name] or watch the demo video here.   We’d love to hear your opinion on how we can improve this for you. Feel free to email us anytime and let us know what you think.   Best Regards,  Maurice

 

 

Email Campaign Template #3: Promotional

 

Promotional email campaigns are a great way to increase sales and generate leads. That’s because 61% of consumers prefer receiving promotional emails every week, with 38% wanting it more frequently.

 

 

That’s a lot of potential customers you can get in touch with—take advantage of the opportunity. For example, you can launch a campaign for your existing customers to upsell products and cross-sell opportunities. You can also create campaigns to capture a sales conversion from leads almost at the end of their buying journey.

 

 

For example, “abandon cart” campaigns can help recover lost sales conversions, and you can use  flash sales promotions, discounts, offers, and a host of other marketing initiatives to attract attention and keep your brand on your audience’s mind.

 

 

Promotional emails should offer useful information in an engaging and useful format, and in a generous quantity so readers feel filled and are more likely to come to you for more business. Remember to always focus your message on the value it brings to your customers rather than the promotional content. You can always explain the promo in detail on a landing page or when clicking your offer.

 

 

Here’s a promotional email template with a discount offer: 

 

Hey Lauryn,   We wanted to let you know about our special offer: [discount amount] off your next purchase.   This limited-time offer is only available for the next [time frame], so take advantage of it now! Our [product or service] is designed to help you [key benefit], and with this discount, you can get even more value for your money.    Click here to claim your discount and start [what the customer will do with the product or service] today.    Cheers,  Zander

 

 

Improve Your Email Marketing Strategies with Professionals

 

Email marketing can increase sales, generate leads, and build relationships with potential customers.

 

 

We’ve provided you with email templates for three different email campaigns. Still, it’s essential to understand that these should only guide you through creating a compelling email copy that reflects your business products or service—don’t just copy paste them, or you won’t get the promised ROI.

 

 

If you want expert guidance in creating an email strategy explicitly tailored to your business needs, it’s best to enlist the help of experienced professionals like ScaleUpSales. 

 

 

With ScaleUpSales, you’ll have access to a pool of experts with the necessary skills and experience to create compelling email content that resonates with your target customer base and helps skyrocket conversion rates for maximum ROI.

 

 

Enhance your email marketing strategy with ScaleUpSales. Contact us today!