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How Email Marketing Generates Sales (And How You Can Do It Yourself)

May 15, 2023

The number of email users will hit 4.37 billion this year and is expected to grow up to 4.73 billion by 2026. 



There are 347.3 billion emails sent and received every day. 



And over 80% of small to midsize businesses use email marketing as part of their strategy to acquire and retain customers. 



These are all big numbers about email. 



What they make clear is how big of a challenge it is to stand out from your competitors and catch your audience’s attention. 



That’s the key if you want your email marketing efforts to generate sales, not just clicks or newsletter subscribers.



Why Email Marketing?


There are so many different marketing strategies out there, so why go for email marketing? 



Here’s just a few benefits of email, whether it be cold outreach or nurturing prospects through your email newsletter:


  1. Targeting: Despite being perceived as “old school,” email is hands-down one of the best platforms to generate sales. That’s because a well-crafted email allows for detailed targeting, like sending customized messages based on customer demographics or purchase history. 
  2. Personalization: Email marketing that tailors content to your customers’ needs can have a direct impact on ROI. 
  3. Low-cost: Did we mention that it’s also more cost-effective than other platforms?
  4. Valuable data: Email metrics, like open rates, click-through rates and lead conversion rates, can provide insights for driving more conversions on other marketing platforms.


That’s why implementing an email marketing strategy isn’t just a smart move for any business looking to increase its bottom line, and it’s essential for success in our digitally-connected world.



What You Can Do Yourself to Generate Sales Through Email Marketing


From creating fresh content for each campaign to creating attractive email designs, every aspect of your strategy contributes to your success. 



Here are 5 tips you can do yourself to increase sales from your email marketing efforts:



#1 Personalize For a More Engaging Experience


No one wants to receive generic emails (no surprise there). So, naturally, the majority of marketers say that they see an average of 20% increase in their sales when they personalize emails.  



There are lots of ways to add that personal touch, but here are some ideas:


  • You can personalize your emails by mentioning a recent social media post or career achievement on Linkedin. 
  • You can promote products and services that they were previously interested in based on their online behavior. 
  • You can segment your audiences into smaller groups based on specific characteristics so that the right audience receives the right email, like sending one message to marketing managers and another to sales managers. 


This might take additional time and resources, but we can’t stress enough how important it is if you want your cold emails or newsletters to have an impact on sales.



#2 Keep Your Subject Line Short and Punchy


Making sure your subject line is brief and catchy may be the difference between someone opening your email or deleting it altogether. 



47% of recipients open an email based solely on its subject line. 



So getting it right is important, because a sloppy subject line can undo all the hard work you put in when writing your email! 



A punchy, attention-grabbing subject line that’s only a few words long can make all the difference when it comes to connecting with people and getting your message across effectively.



#3 Pick the Best Time to Send Out Emails


When it comes to emailing, timing is everything.



Knowing the best time to send out emails can give you a competitive edge and ensure that your message reaches its intended recipient right when they need it. Review your analytics and consider what works best for varying audiences. 



As a general rule across industries, it’s best to send an email marketing on a Tuesday or Wednesday from 10:00 AM to 3:00 PM. However, there’s no one-size-fits-all solution, so I still recommend experimenting with different days and times to find what works best for your business.



#4 Announce Freemium Promotions


If you’re a PLG company, other businesses may never understand the full potential your product has if they don’t get to try it out themselves. So offering a free trial period for premium plans is a great way to acquire new customers. 



If the client sees that the product effectively solves their pain points, this can be the final tipping point to turn them into paying customers.



For example, Canva makes it easy for users to create imagery for almost anyone without complex design tools. Users are able to experience this with the free version of the tool and see its value. Then, if they want access to the full range of features, they’ll convert to paying customers.



You should also highlight the perks of choosing paid plans so customers know what they’re paying for. 



#5 Send Mobile Friendly Emails


There are billions of email users, but in 2022, 46% of opened emails were opened via mobile phones. So sending mobile-friendly emails is the way to go if you want to make sure your message is reaching the widest possible audience. 



Mobile email users expect easy-to-read emails on their devices, and it’s important that you deliver something that meets their expectations right away. 



So, how do you optimize your email for mobile phones?


  • Center important texts to emphasize
  • Add clickable links to call-to-action buttons to make the audience’s customer journey smooth
  • Use a bigger font size for easy reading


Always make sure you’re previewing how your emails will appear on mobile devices before sending out your campaigns, and you’ll be gaining another competitive edge in the crowded email marketing space. 



Effective Sales-Driven Email Marketing Strategy Is the Missing Piece


In summary, if you want to make the best of your email campaigns, you have to be creative and think outside the box.



You can do that by creating eye-catching subject lines, selecting the most appropriate time for sending out emails, announcing special offers or promotions, and creating mobile-friendly versions for better conversion rates.



Doing this should get you closer to hitting your sales targets. 



Email marketing has gotten easier over the years, thanks to automation tools and AI, but it still requires human time and effort to do it right. If your team needs extra resources to see real results from your email marketing efforts, our team can help you scale your email marketing efforts seamlessly.



Unlock your email marketing’s full potential with ScaleUpSales.